Culture Leadership Group

Building conscious leaders and values-driven organizations

The world today faces complex changes. To achieve business goals in this climate will depend on a new leadership paradigm. Conscious leaders are making a move from ‘me’ to ‘we’, embracing collaborative values-based decision-making. They are connecting with a higher purpose greater than profit alone, acting in service of the greater whole.

They recognize the integral role of culture, the organization’s values, principles and practices. A conscious leader will purposefully cultivate a conscious culture that takes care of the wellbeing of people, profit and planet and where employees can bring their full selves to work. In this kind of engaged environment, retention and burnout cease to be an issue because employees are at their full human potential, energized and passionate about their work.

Culture Leadership Group is ready to guide you in this journey to achieve business success and to build a sustainable future for all.


Audiences love the energy and passion Joanna has, inspiring leaders to conscious build high performing, values-driven organizations.


Building a people-centred workplace culture consciously unleashes the potential within your organization, creating a workplace that is healthy, engaged, and productive.


Having an inspiring mission and vision are powerful tools to create a sense of common purpose and commitment throughout the organization. It energizes people to reach their full potential and be the best for the world.


The single biggest success factor in creating successful teams is building trust. We focus on building cohesive teams with shared values and high levels of trust.


Start to realize your full potential,
with powerful 360 coaching tools which promote greater self-awareness, mastery and personal transformation.

Audio book trailer for Conscious Culture


“Values are a source of life-force energy and the language of the heart. When lived… they inspire and motivate human potential.”

The more a person is aware of their values the more valuable the values become for them and the world around them.  Our values are a source of personal excellence and high performance. They exist inside of us all the time. All we need to do is awaken them.

  • Personal values are a source of energy and inspiration.
  • They energize us, make us feel happy, give us joy when they are lived and sorrow or frustration when they are not.
  • They are the embodiment of our heart and soul calling us to action, connecting us to the world around us, and helping us perform to our highest potential.

Access your free Personal Values Assessment and unleash the power within you.


How to Build a High Performing Workplace through Values, Ethics and Leadership

Conscious Culture
Buy Here

Are you consciously investing in your culture? In Conscious Culture, Joanna Barclay shares 30 years of business transformation experience. With her ABC framework for cultural change, she provides a blueprint for igniting the life-force energy in values that fuel a high performing, values-driven organization.

Learn the importance of Conscious Leadership – how to tap into the wisdom of the organization, unify employees, and connect hearts and minds, to create a “WOW” culture. Inspire and enable employees to meet the new business paradigm of the 21st century.


“I have been reading your book today and it is superb.”
Pat Longshore, VP Global Educators Network, Duke Corporate Education
“Joanna Barclay has written an intelligent book on the culture of progressive management. I can recommend this book to managers in North America, Asia and elsewhere who wish to engage and motivate their employees in today’s competitive and rapidly evolving global markets.”
Rob Wright, former Canadian Deputy Minister of Trade, and Canadian Ambassador to China and Japan
“For leaders aspiring to develop a high performing workplace to sustain your business, Joanna Barclay’s ‘Conscious Culture’ is an excellent book.”
David Hsia, Managing Director, Ardentec

Christina Lu

“An excellent facilitation by Joanna to our top 100 leaders from Volvo Group Trucks Asia & JVs. The leaders had a valuable session building values-based leadership to drive a high performing culture and promote high team engagement thereby leading to positive business results and contributing to customer success.”

- Christina LuSenior Vice President, HR & Communication,
Volvo Group Trucks Asia & JVs
CC Puan

“My personal compliments to Joanna. She managed to engage my entire team and shake off the notion that culture is soft stuff. In fact, she’s Ted Talk quality and her idea is worth spreading.”

- CC PuanCEO Packet 1, Mobile Telecommunication Company, Malaysia
Rhonda St. Croix

“Both speaker and program are excellent. The content is so unique and integrative.”

- Rhonda St. CroixManager, Royal College of Physicians and Surgeons
Richard Thivierge

“Thank you for your tremendous support, time and effort you devoted at helping me with this transformational initiative. Your level of energy and engagement are truly inspirational!”

- Richard ThiviergeCIO, Transport Canada
Annie Yap

“AYP Asia Group was delighted to have Joanna Barclay from The Culture Leadership Group present to business leaders in our CEO network. The feedback from the leaders was very encouraging and positive. With her wealth of experience in this area, organizations who engage her service will surely benefit from it.”

- Annie YapGroup Managing Director, AYP Asia Group, Singapore

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